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Features

Understanding Pulses

Last Updated: January 12, 2026
8 min read

Pulses are the monitoring queries that KozoPulse sends to AI models like ChatGPT, Claude, and Gemini. They're designed to elicit responses that mention your brand, allowing you to track visibility, sentiment, and competitive positioning.

What are Pulses

A pulse is a carefully crafted question or prompt sent to AI models to trigger brand mentions. When users ask similar questions to ChatGPT, Claude, or Gemini, you'll know how often your brand appears in responses.

Example Pulse

"What are the best project management tools for remote teams?"

This pulse would elicit responses mentioning various project management tools, allowing KozoPulse to calculate your brand's share of voice against competitors.

Pulse Anatomy

Each pulse consists of several components:

Pulse Text
The actual query sent to AI models. Should be natural, open-ended, and likely to trigger brand mentions.
Target Product
Which product this pulse monitors. Each pulse is associated with one product.
AI Models
Which AI providers receive this query (ChatGPT, Claude, Gemini). You can select multiple models per pulse.
Recipes
Per-model configurations that customize how the pulse is sent to each AI provider. Advanced users can fine-tune parameters like temperature and max tokens.
Enabled Status
Whether this pulse is actively running. Disabled pulses don't query AI models.

Supported AI Providers

KozoPulse supports monitoring across three major AI platforms:

ChatGPT (OpenAI)

  • GPT-4o - Latest flagship model
  • GPT-4o mini - Faster, more cost-effective variant
  • GPT-4 Turbo - Previous generation flagship

Claude (Anthropic)

  • Claude 3.5 Sonnet - Most capable model
  • Claude 3 Opus - Highly capable, detailed responses
  • Claude 3 Haiku - Fast, efficient for simple queries

Gemini (Google)

  • Gemini 1.5 Pro - Advanced reasoning capabilities
  • Gemini 1.5 Flash - Fast, efficient responses

Creating and Editing Pulses

Pulses are typically created during onboarding, but you can create more manually:

Creating a New Pulse

  1. Navigate to the Pulses section
  2. Click Create Pulse or Add New Pulse
  3. Enter your monitoring query text
  4. Select the target product
  5. Choose which AI models to query
  6. Optionally configure advanced recipes
  7. Click Create to launch the pulse

Editing Existing Pulses

  1. Find the pulse in the Pulses list
  2. Click the Edit icon
  3. Modify pulse text, models, or recipes
  4. Click Save to apply changes
  5. Changes take effect on the next scheduled run

Pulse Writing Best Practices

  • Be specific about use cases or problems
  • Use open-ended questions that invite comparisons
  • Include keywords related to your product category
  • Avoid mentioning your brand name directly
  • Test pulse variations to find what works best

Viewing Pulse Analytics

Each pulse generates rich analytics:

Share of Voice (SOV)

Percentage of responses that mention your brand vs competitors:

  • Overall SOV across all models
  • SOV by provider (ChatGPT vs Claude vs Gemini)
  • SOV trends over time
  • Comparison to competitive baseline

Sentiment Analysis

How AI models portray your brand:

  • Positive sentiment percentage
  • Neutral sentiment percentage
  • Negative sentiment percentage
  • Sentiment trends over time

Market Positioning

How your brand is positioned relative to competitors:

  • Mention ranking (1st, 2nd, 3rd, etc.)
  • Key differentiators mentioned
  • Common feature comparisons
  • Competitive strengths and weaknesses

Provider Breakdown

Performance varies by AI platform:

  • ChatGPT mention rate and sentiment
  • Claude mention rate and sentiment
  • Gemini mention rate and sentiment
  • Model-specific trends

Pulse Scheduling

Pulses run automatically on a schedule determined by your subscription:

Typical Schedules

  • Starter Plan: Daily monitoring
  • Professional Plan: Multiple times per day
  • Enterprise Plan: Hourly or custom schedules

You don't need to manually trigger pulses—KozoPulse handles scheduling automatically. Results appear in your dashboard as they're collected.

Pulse Limits per Subscription

Your subscription determines total pulse count:

Typical Limits

  • Starter Plan: 10-25 pulses
  • Professional Plan: 50-100 pulses
  • Enterprise Plan: Unlimited pulses

Ready to explore more? Check out these related articles:

  • Products & Services - Understanding what pulses monitor
  • Dashboard & Pulse Center - Viewing pulse analytics
  • Subscription & Billing - Understanding plan limits

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