Dashboard & Pulse Center
The Pulse Center dashboard is your command center for monitoring brand mentions, tracking sentiment, and analyzing competitive positioning across ChatGPT, Claude, and Gemini. This guide explains every element of the dashboard and how to use it effectively.
Hero Metrics Explained
At the top of your dashboard, four key metrics provide an at-a-glance view of your brand monitoring:
- Brands Tracked
- The total number of brands you're monitoring in your organization. Each brand can have multiple products and pulses associated with it.
- Products Monitored
- The total count of products across all your brands. Products are the specific offerings (software, services, hardware) that you're tracking mentions for.
- Avg Visibility (SOV %)
Your average Share of Voice across all brands. Share of Voice measures how often your brand is mentioned compared to competitors when AI models respond to relevant queries.
Formula: (Your mentions ÷ Total mentions) × 100
Good SOV: 30% or higher indicates strong visibility
- Avg Sentiment
The average sentiment score across all brand mentions, expressed as a percentage of positive sentiment.
Scale: 0-100% where higher is better
- 80-100%: Highly positive sentiment
- 60-79%: Moderately positive
- 40-59%: Neutral or mixed
- Below 40%: Concerning, needs attention
Trend Tracking
Understanding Brand Cards
Each brand in your organization is displayed as a card with rich information:
Brand Identity
- Brand Name: Prominently displayed at the top
- Industry Badge: Shows your brand's industry category
- Brand Avatar: Visual identifier (logo or icon)
Health Status Indicator
A colored badge indicates brand health based on visibility:
- Healthy (≥70% SOV)
- Strong visibility, brand is frequently mentioned
- At-Risk (50-69% SOV)
- Moderate visibility, may need pulse optimization
- Critical (<50% SOV)
- Low visibility, immediate attention required
SOV Trend Sparkline
A mini line chart shows your Share of Voice trend over the past 7-30 days:
- Upward trend: Visibility improving
- Flat trend: Stable visibility
- Downward trend: Declining visibility, investigate causes
Sentiment Breakdown
A horizontal bar chart displays sentiment distribution:
Quick Stats
- Products: Number of products under this brand
- Pulses: Number of active monitoring queries
- Mentions: Total brand mentions in the current period
Card Interactions
Health Status Filtering
Use the health status filter tabs to focus on brands that need attention:
All
Shows all brands regardless of health status. This is the default view.
Healthy
Displays only brands with ≥70% SOV. Use this to identify your top performers and understand what's working well.
At-Risk
Shows brands with 50-69% SOV. These brands need optimization— consider refining pulses or adding more monitoring queries.
Critical
Displays brands with <50% SOV. These require immediate attention. Review pulse effectiveness and competitive landscape.
Morning Routine
Search Functionality
The search bar lets you quickly find specific brands:
How to Search
- Type a brand name in the search box
- Results filter in real-time as you type
- Search works across all health status tabs
- Clear the search to see all brands again
Search Tips
Subscription Usage Section
At the bottom of the dashboard, monitor your plan limits:
Usage Bars
Three progress bars show your current usage:
- Brands: X / Y brands used
- Products: X / Y products used
- Pulses: X / Y pulses used
Color Coding
- Green (<80% used)
- Plenty of capacity remaining
- Yellow (80-95% used)
- Approaching limit, consider upgrading soon
- Red (≥95% used)
- At or over limit, upgrade required for more
Over-Limit Status
If you exceed your limits, a warning banner appears:
- New monitoring queries may be paused
- You'll need to upgrade or remove items
- Existing data remains accessible