Features
Managing Brands
Last Updated: January 12, 2026
6 min read
Brands are the top-level entities in KozoPulse that organize your products and monitoring efforts. Each brand represents a distinct company, product line, or business unit you want to track across AI platforms.
What is a Brand in KozoPulse
A brand in KozoPulse represents a company, organization, or distinct product line you want to monitor. Each brand can contain multiple products and pulses, creating a hierarchical structure for your monitoring efforts.
Brand Structure
→
Brand
Top level: Your company or product line
↳
Products
Second level: Individual offerings under the brand
↳
Pulses
Third level: Monitoring queries for each product
Brand Examples
For a software company: Brand = "Acme Corp", Products = "Project Manager Pro", "Time Tracker", "Budget Planner". For an agency: Brand = "Marketing Agency", Products = "SEO Services", "Content Creation", "Social Media Management".
Creating a New Brand
You can create brands from Settings → Brands:
Step-by-Step
- Navigate to Settings from the sidebar
- Click the Brands tab
- Click Create Brand or Add New Brand button
- Fill in the brand information form
- Click Create to save the new brand
Required Fields
- Brand Name
- The official name of your brand. This appears throughout the platform and in analytics. Make it clear and recognizable.
- Website
- Your brand's primary website URL. Used for product discovery and context. Include the full URL (e.g., https://example.com).
- Industry
- Select the industry that best describes your brand. Options include Technology, Finance, Healthcare, Retail, Education, and more. This helps contextualize monitoring results.
Naming Best Practices
Use your official brand name as it appears in marketing materials. Avoid abbreviations unless your brand is commonly known by them (e.g., "IBM" is better than "International Business Machines").
Editing Brand Details
You can update brand information at any time:
How to Edit
- Go to Settings → Brands
- Find the brand you want to edit
- Click the Edit icon (pencil) next to the brand
- Update any field (name, website, industry)
- Click Save to apply changes
What Can Be Changed
- Brand name can be updated without affecting data
- Website URL can be changed for product discovery
- Industry can be recategorized if needed
- Changes take effect immediately
Impact of Changes
Changing the brand name updates it everywhere in the platform but doesn't affect historical data or analytics. Your tracking history remains intact.
Enable and Disable Brands
You can temporarily disable brands without deleting them:
Disabling a Brand
- Navigate to Settings → Brands
- Find the brand you want to disable
- Click the toggle switch to disabled state
- Confirm the action in the dialog
What Happens When Disabled
- All products under the brand are automatically disabled
- All pulses for those products stop running
- The brand disappears from the dashboard
- Historical data is preserved
- No new monitoring queries are sent
- The brand doesn't count toward your subscription limit
Re-enabling a Brand
- Go to Settings → Brands
- Scroll to the Disabled Brands section
- Find the brand you want to re-enable
- Click the toggle switch to enabled state
- Products remain disabled—enable them individually
- Pulses resume monitoring
Cascade Behavior
Disabling a brand cascades down to products and pulses. However, re-enabling a brand does NOT automatically re-enable products—you must enable products individually in Settings → Brands → Products.
Deleting Brands
Permanently remove brands you no longer need:
How to Delete
- Go to Settings → Brands
- Find the brand you want to delete
- Click the Delete icon (trash) next to the brand
- Read the warning message carefully
- Confirm deletion by clicking Delete Brand
What Gets Deleted
- The brand and all its metadata
- All products under the brand
- All pulses associated with those products
- All historical monitoring data
- All analytics and trends
- This action cannot be undone
Permanent Action
Brand deletion is permanent and cannot be reversed. Consider disabling the brand instead if you might need it again. Disabled brands preserve all data and can be re-enabled at any time.
Brand Limits per Subscription
Your subscription plan determines how many brands you can monitor:
Typical Plan Limits
- Starter Plan: 1-3 brands
- Professional Plan: 5-10 brands
- Enterprise Plan: Unlimited brands
Check your current limit in Settings → Subscription
What Happens at the Limit
- The Create Brand button becomes disabled
- A message indicates you've reached your limit
- You must disable or delete a brand to add a new one
- Or upgrade your subscription for more capacity
Optimization Strategy
Use disabled brands to manage your limit efficiently. Disable seasonal brands when not needed and re-enable them later without losing data.