Managing Alerts
Alerts notify you when significant events occur with your brand monitoring. Stay on top of sentiment changes, visibility drops, and other important events that require your attention.
What Triggers Alerts
KozoPulse automatically generates alerts when important events occur:
Sentiment Threshold Alerts
Triggered when sentiment scores cross predefined thresholds:
- Sentiment drops below 40% (negative sentiment increasing)
- Sentiment drops by more than 20 points in a single period
- Negative mentions spike above normal levels
- Sentiment remains low for 3+ consecutive monitoring periods
SOV Change Alerts
Triggered when share of voice changes significantly:
- SOV drops below 30% (low visibility)
- SOV decreases by more than 15 points
- Brand moves from Healthy to At-Risk status
- Brand moves to Critical status (<50% SOV)
- Competitor SOV significantly increases
Smart Alerting
Alert Types
Alerts are categorized by the event that triggered them:
- SENTIMENT_THRESHOLD
- Sentiment score crossed a critical threshold or changed significantly
- SOV_CHANGE
- Share of voice dropped significantly or brand health status changed
- COMPETITIVE_SHIFT
- Competitor gained significant market share or displaced your brand
- DATA_ANOMALY
- Unusual data patterns detected that require investigation
Severity Levels Explained
Each alert has a severity level indicating urgency:
CRITICAL
Immediate attention required. Major negative events:
- Brand drops to Critical health status
- Sentiment falls below 30%
- SOV drops by 25+ points
- Multiple negative trends converge
WARNING
Action recommended soon. Concerning trends:
- Brand moves to At-Risk status
- Sentiment decreases 10-20 points
- SOV declining over multiple periods
- Competitor gaining ground steadily
INFO
Informational only. Notable but not urgent:
- New competitor detected
- Brand mention pattern changes
- Pulse performance variations
- System notifications
Alert Statuses
Alerts progress through different statuses as you manage them:
UNREAD
New alert you haven't viewed yet. Appears with a blue indicator.
READ
You've viewed the alert but haven't taken action yet.
ACKNOWLEDGED
You've acknowledged the alert and are taking action. Green indicator shows it's being handled.
DISMISSED
You've dismissed the alert as not requiring action. Moved to archived alerts.
Filtering Alerts
Use filters to find specific alerts quickly:
Available Filters
- Status Filter
- Show only Unread, Read, Acknowledged, or Dismissed alerts
- Brand Filter
- View alerts for a specific brand only
- Product Filter
- Filter by specific product alerts
- Severity Filter
- Show only Critical, Warning, or Info alerts
- Type Filter
- Filter by alert type (Sentiment, SOV, etc.)
Multiple Filters
Managing Alert Status
Change alert statuses to track your progress:
Mark as Read
- Click any unread alert to open details
- It automatically marks as Read
- Or click Mark as Read button without opening
Acknowledge Alert
- Open the alert details
- Click Acknowledge button
- Optionally add a note about your action plan
- Alert moves to Acknowledged status
Dismiss Alert
- Open the alert details
- Click Dismiss button
- Confirm dismissal
- Alert is archived and hidden from main view
Dismissed Alerts
Bulk Actions
Manage multiple alerts at once:
How to Use Bulk Actions
- Select multiple alerts using checkboxes
- Click the bulk action button that appears
- Choose action: Mark as Read, Acknowledge, or Dismiss
- Confirm the action
- All selected alerts update simultaneously
Common Bulk Use Cases
- Mark all INFO alerts as Read after reviewing
- Dismiss multiple resolved alerts at once
- Acknowledge all Critical alerts you're investigating
- Clear out old notifications quickly